4 Reasons Why Now Is The Perfect Time To Create A Substack Newsletter
It's so worth it.
Someone letting you into their inbox is a way bigger deal than someone just following you.
As a marketer myself, I can’t think of another marketing tool that’s as consistently profitable as email marketing.
Medium as well as Twitter are changing and it’s tough to predict what might be next.
Your account on Medium or any other blogging site is on borrowed land.
It’s not YOURS.
The algorithm could change. Medium could be sold (as Twitter).
You only rent your little space.
If you have your own newsletter with an email list you own, you’ll be fine.
Why?
Because you can take your subscribers with you whatever happens.
Let me ask you something:
Do you suspect that you were made for more?
Do you suspect that building a writing business that you truly love is really possible?
If you say ‘YES!’ to both, I‘d love to give you 4 good reasons to invest in a newsletter on Substack today.
4 key advantages of your own newsletter on Substack
Building an email list is important and the foundation for your online business.
It’s the only asset in your digital business that’s proven to:
#1 - generate 4,400% Return on Investment (ROI) making it one of the most effective options available.
Meaning email generates $44 for every $1 spent.
#2 - Your email list becomes more valuable with time.
#3 - You can build a real connection and serious intimacy with your audience.
#4 - Your messages really get seen: 20–30% average open rates vs. 2–3% organic visibility on social media in general.
Substack’s new features
I love Substack because it’s a writer-centric platform.
Last week, they've introduced Substack Chat which gives you the opportunity to chat with your subscribers in a private space. (I’ll offer this once it’s available for Android.)
Additionally, you can now mention other writers and cross-post their stories.
How I’ve grown my email list and promoted my email subscriptions
I’ve officially launched my Substack newsletter four weeks ago.
Since mid-October 2022…
I’ve grown my subscriber base to 198.
My secret? At the bottom of every single post on Medium.com, I offer my followers and readers to become newsletter subscribers.
There’s a call-to-action (CTA) at the bottom of every long form article.
Additionally, I link to my Substack in my short bio:
Final Takeaways
With over 15 years of experience working for various clients, brands, and companies, my recommendation is to start building an email list now.
It’s about time.
When you start blogging on Medium.com and generate engaging content, people can’t help but click on it.
They fall in love with your writing and your personality, and voilà … they opt-in for your email list.
P.S. Are you already (starting) on Substack, share your newsletter in the comments!
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Take care,
Kristina
One of the reasons I started two Substack newsletters is because of Medium’s uncertainty. I don't know too much about email marketing, but I like the idea of my articles going directly to my subscriber's inboxes. Now I need to figure out how to get people to purchase my subscription. Thanks for the information, Kristina.
Great tip on how you put your Substack link on the bottom of each article. By the end of today I'll have my first post up, my subscribers imported (yes, all 13 of em lol), and also go back and edit my most recent articles at least with my Substack link. It's called AUM...My Gosh...watch for it soon!