Calling All Future Newsletter Superstars: “Substack School” Opens Its Doors

It’s gonna be fun!

Shutterstock: 1230851920

I’m absolutely thrilled to share some incredible news with you.

If you’ve been following my writing on Medium for a while, and watched my tutorials and interviews on YouTube, you know that I love newsletters — especially creating them with Substack.

That’s why I started my “Substack for Beginners” series on Medium.

If you say:

“Kristina, I feel ready to dive into the world of newsletters and discover how to turn my passion into something incredible. Build an audience of raving fans that want to read my work and pay for it!”

GIPHY

Then today is your lucky day because you’re about to learn all about Substack School.

Substack is where the magic happens

You might have heard about those big-name celebs making waves on Substack, but let me tell you something — you don’t need fame to make it big on Substack!

Success means different things for different people.

Starting and growing an email list feels so good. It’s the most valuable asset in your online writing business.

You “own” your audience. They share their email addresses with you. That’s a much bigger thing than just following you.

So instead of saying:

“Wow, look how many followers person X has! Impressive!”

The future you says:

GIPHY

“He has many followers but — wait a moment — first tell me how many subscribers he has!”

Substack is a game-changer

I started my Substack newsletter journey about 14 months ago with a lot of breaks because I was pregnant with our second baby, felt sick, or had household chores to do 😉.

I’m definitely not the “perfect best practice” example…

GIPHY

… and this might be the reason why I’m perfect to teach you and explore with you the Substack ecosystem.

Along the way, I’ve been generously sharing my knowledge with others.

And now, I’ve gone above and beyond by creating Substack School — the ultimate resource for budding newsletter pros like you and me!

What’s inside Substack School?

Here are all the goodies:

• Master the Basics: Get the inside scoop on Substack, how it works, and all the cool things you can do with it. These tutorial videos will go beyond my videos on YouTube. We’ll take an in-depth look and discuss the basics in our uplifting and vibrant community.

• Pro Hacks: We’ll uncover the secret sauce that successful Substack writers use to boost their subscribers and create newsletters that truly shine. With exclusive interviews. Webinars and live chats will come as well, once by baby is a bit older.

• Cash in on Your Creativity: Find out how to turn your passion into profit, whether it’s setting your subscription prices or exploring other exciting ways to make some green, e.g. ebooks, online courses, coaching, or other services.

• Keep Your Audience Hooked: Learn how to keep your readers eagerly waiting for your next newsletter, and make them your biggest fans!

• Practice Makes Perfect: Dive into fun exercises, real-life examples, and inspiring stories to help you learn the ropes.

• Gamification: We’ll have challenges with badges and prizes. We’re gonna have FUN creating.

• Community of Rockstars: You won’t be going it alone — you’ll have a community of like-minded friends who are just as excited about newsletters as you are!

Larissa Jones

and

Linda Locke

know me already from my “Medium Kickstarter Boot Camps”. Thanks for your trust, guys!🙏

Who is Kristina God to teach you something?

First of all, I think there’s no “right” way to do Substack.

If you say:

Amen!

I’m the right person on your side.

If you like, trust, and want to support me just because of this fact, that’s wonderful.

If you need more, let me “brag” a little and tell you about my “unfair advantage”:

• I’m a marketing professional with over 15 years of experience working for and with brands, celebrities, small and international companies.

• I have a bachelor’s degree in journalism and media communications. An MBA in marketing and dialogue marketing.

• I started my career at Edelman, the largest CommsMarketing agency in the world.

• As a consultant as well as a marketing manager I won several awards, for instance, I was awarded the “Communicator Award New York”.

• I once worked with Cynthia Nixon (Miranda Hobbes) from SATC.

• I’ve been writing on the internet for myself and my brand since December 2020 after I gave birth to my first child.

• Today I hit 2,000 stories on Medium, my writing home. Makes me a prolific writer.

• I built a $$$$$$-figure online business with my husband (a full-time software developer) part-time when our two kids (a baby, she’s 6 mo and a toddler (3,5 yo) are asleep or in our arms.

• I call myself a mompreneur and Google “knows” who I am (more in an upcoming interview).

Okay, I think you get my point. I did a lot of list-building, branding, promotion, and writing for others. I’m glad that I now do it for myself and can help others through it.

I know some things. At the same time, I love to learn from others. Success stories inspire me.

Apparently, I’m already a success, although my Substack is still young.

Casandra Campbell

mentioned me yesterday as an expert and Substack educator

Michael Spencer

published a shout-out. He watched my most popular YouTube video “From Zero to 1,000 Subscribers” and shared his respect for the Moms of Substack.

If you wonder why I look like this… I was pregnant with my baby. I was suffering from a mommy brain. Didn’t take a shower. Forgot what I wanted to say, Was sweating because of the hormones. Felt sick. When I hit publish the video didn’t perform well. A few weeks later, it took off. Haven’t reached my 52-week goal yet, I’m at #30 something now but perfect is a lie. :) It’s all about doing the work and having FUN.

But most importantly I HELP YOU! Because this is not about ME. It’s about YOU.

Tracy Mansolillo

shared this while writing this post:

Don’t take my word for it

Substack School opened its doors this Tuesday, here’s what my tribe members say:

Kristi already got one paid subscriber from inside our Substack School

We are already about 60 tribe members.

Join the Substack School!

If you’ve ever dreamed of starting your very own newsletter, Substack School is your golden ticket.

It doesn’t matter if you’re just starting out or already have a newsletter — Substack School has something to supercharge your journey!

Substack School opened its doors this Tuesday, and you won’t want to miss out.

Wouldn't it be great to be there right from the start?

Wanna join the fun?

At the moment the Substack Schools comes with a subscription to my new premium newsletter on Substack.

It’s (only) $9 per month.

For the first time, I’ll introduce a membership for my courses.

I’m super excited to help you not only for a few weeks and $$$ but all along 2024!

I’d love to meet you inside!

Upgrade to paid and we’ll see us inside Substack School.

P.S. Questions about Substack School? Jump in the comments or Chat.

P.S.S. The Substack School experience is invite-only. In Germany, it’s already 9:45 pm, so I’ll add you first thing tomorrow morning!