You can now generate a QR code for your Substack in your Settings Page to give people a super easy way to sign up for your Substack.
I think anything that can make it easier for your readers to sign up is a win. Your readers simply point their phone at it, and they are taken straight to the newsletter publication you want them to go.
So how to generate a QR code for your Substack publication?
And where to put it?
Of course, you have to put it right in the center of your forehead—stamp it to your forehead 😂
There are so many other funny writers.
, for instance, shared this:So, my idea is that you're..
going right now in your Settings
then you go on Branding
on QR code
Then you can use this QR code to share your publication. No typing required.
Having an avatar incorporated increases the hit rate
What I love about Substack's new QR code is that from a marketing standpoint, I think some people are suspicious of clicking on random QR codes if they are unsure what it might do to them or their data.
So having an avatar incorporated certainly increases the hit rate, I think. So here with me in the middle, I think this is awesome to have this avatar here.
My recommendation: generate your QR code right now.
In the past, I know that writers used, for instance, QR Code Monkey, or Canva, where you can also generate QR codes for free.
But I think having it native to Substack is a way better idea.
Where to put Substack’s new QR code?
And there are a couple of places to add your QR code.
For instance,
as a tattoo, or you can staple it to your forehead 😂
You can put it on your YouTube videos.
You can put it on stickers, stick it to coffee shops.
You can create business cards as
did, but Simon did it with a QR generator. Now he's also pretty happy that we now have this opportunity here.
There are physical flyers as
is using it for.Integrate your QR code into your book!
How other Substack writers are capitalizing on the new QR code on Substack
said:"Super cool! I also love the comparison of underground mag/zine with Substack. I write an underground mag here. Scan it! I can see myself doing this to friends of friends at parties. “
Which I love and shows the philosophy and spirit of Substack writers.
Then we have Simon again. I asked him about how he is using his QR codes. I asked him about book fairs. He said that you should use it for book fairs, but he seems to use it for workshops, panels, talks. And also, he’s been “known to mysteriously leave them in cafes and stick them up on pub notice boards just to see what happens," which I love.
So, a lot of inspiration coming from Simon.
There are so many people excited about this new feature.
And, for instance,
had the great idea to put his QR code on a mug for the world to see and scan.
How my hubby is using his merch
My hubby has about 66,000 subscribers now on YouTube, and he's at a point in his creator life where he's also having some merchandise and swag for his fans. He has a cap and a mug for his .NET Web Academy.
So, this could be something, as
shared here, that we then would have this QR code on our mug.The platform that Patrick is using is called FourthWall. "Launch your brand on your terms." You can see many familiar faces and also some great examples, when you’re accessing the page.
The state of QR codes (on Substack)
If you're still here with me, let's talk about the state of QR codes just for a sec.
As I shared, I think anything that can make it easier for your readers to sign up is a win.
Did you know that QR stands for "quick response" and that they have been around for ages? They were invented in Japan back in 1994, and the idea was that they should replace the humble barcode.
And now we have these QR codes, and as I said, we can just use our phones, and then people can directly go to our publication.
I love that Substack is constantly improving. We've been getting all the updates we wanted as of late.
So, the thing I am now, of course, most interested in is:
🤔Where will you put your Substack QR? Tell me in the comments. 🤔
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Hugs🤗,
P.S. 👻We’re also gonna have a Halloween Party on October 30! Will you join us or would like to teach something spooky (draw a spooky pet, design a spooky Canva design, write a spooky memoir)? Tell us in the comments.👻
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