How to Get Your Writing Featured on Google and Your Own Google Knowledge Panel

I have a Google Knowledge Panel. You can also have yours as a writer and author. I show you how you can trigger it and get one.

Kristina God on Substack with Google Knowledge Panel interview

Google is the top search engine.

When it comes to being visible online as a writer and author, it's important to appear high up in Google's search results.

If you've Googled your favorite author, such as

Adam Grant

, you may have noticed that he has his own Google Knowledge Panel.

Here's Adam's snapshot of the "Google Business Card" to learn more:

Author Adam Grant on Google

The Google Knowledge Panel includes all essential information

On the first page of Google, that's what you get when you Google Adam:

• age

• spouse

• age

• socials

• books

• website

• images

So if there's one thing that smart writers and authors have that ordinary writers don't, it's a magnetic business card on Google - a Google Knowledge Panel.

✅If you Google "Kristina God" you'll find my Google Knowledge Panel.

Google Knowledge Panel from Kristina God

See?

Google knows I'm a writer, marketing expert, and entrepreneur.

I hear you say:

“Kristina, you’re not a published author. How did you get a Google Knowledge Panel?”

As a marketing manager and having helped hundreds of brands and businesses, I know that you can give Google a nudge and increase your chances of showing up on Google.

After all, you know yourself best, don't you think?

Go ahead and Google yourself. Do you have an online business card?

If you have one, share yours in the comments, please.

If you don’t have one yet, today’s interview is for you.

For online writers, search is getting more and more important

As online writers and (self-published) authors, we want to build a personal brand and we want to be seen and read.

In my new interview, I talk to Jason Barnard, the Search Engine Result Page (SERP) Guy and CEO of Kalicube.

Barnard has more than ten years of experience with Google Knowledge Panels.

• We talk about how to get, create, and claim a Google Knowledge Panel as a writer.

• We'll also discuss the future of Google for writers and what writers can do to set themselves up for success online.

Here are 4 learnings from my interview with Jason for you:

1. It's easy and difficult at the same time to create a Knowledge Panel. The process is very simple, but the maintenance of it and the human effort it takes to educate Google is actually quite a lot.

2. If you don't have a Knowledge Panel, you look like a nobody. So it's a really good way to push yourself up the career ladder to be recognized as a leader in your field.

3. Google can recognize what Jason calls “the thumbprint of your style”. Be it video, images, text, audio, doesn't matter. It can fingerprint you, so it can recognize whether or not you wrote it. If you write using AI, the thumbprint is completely different again.

4. If you're opting-out of AI on Substack you’re shooting yourself in the foot in the sense that you're excluding yourself from a game that you really should be playing, unless you're absolutely sure that you can do everything on Substack that you need.

5. Unless you're purely a writer, just text isn't gonna hack it for the next 15 to 20 years.

6. Google is looking for people who write!

   ✅Engagement BONUS: I love to gamify your newsletter experience, so if you leave a comment on YouTube, you could win a coaching session with me.

   New VIDEO: Create your own Google Knowledge Panel as a Writer and Author

✅Table of Contents✅

00:00 If you don't have a Google Knowlege Panel, you're a nobody

01:10 What makes a Google Knowledge Panel so valuable

02:33 What's the difference between a Knowledge Panel and a Knowledge Graph

04:14 Who is Jason Barnard

05:06 How Google's knowledge algorithms work

08:53 Kristina God's home entity on the internet

13:40 Irrelevant social media and online platforms for writers

15:39 Google is looking for people who write

19:53 How to write a clear description for Google's knowledge algorithms

22:03 How to get a Google Knowledge Panel

25:31 The relevance to get found on social media platforms or media outlets

27:17 How to claim your Google Knowledge Panel

27:58 Is it good to be only on one social media platform such as Substack

29:23 Should I let AI crawl my content

33:04 The power of brand colors in search

34:43 Video, text, audio - which is best for Google?

37:09 How to make your Knowledge Panel bigger

38:02 Google Knowledge Panel is as important as rich results

40:25 Negative impact of using AI on credibility online

GIPHY

🎉Bonuses for paid subscribers

All premium subscribers also have access to my “Online Writing School” membership.

Substack School is part of it with more than 80 substackers.

Here’s what my members say:

🎉BONUSES:

• Join us and get a free checklist to help you get into a happy position and get your own Google Knowledge Panel showcasing you, your writing and your books.

• In addition, paying subscribers get an exclusive part of my interview with Jason where we talked about Substack and Medium, as well as a mini tutorial video from me.

So what are you waiting for? Get your hands on these BONUSES!

Wait, please, could you do me a favor? 😘Re-stack and/or share this post, so more people can engage!😘 Thanks!