71 Comments

Broken down into actionable steps. I love this piece as it brought pragmatic ways to repurpose instead of just saying the word!

I also saw that repurposing an article into shorter pieces gets seen by different people at different times.

I forget that not everyone is going to see my work the first time round and that repurposing just gives it a chance of being seen by different people (not the same people who may get fed up of it).

Expand full comment

I love repurposing content but you have to be strategic about it.

LinkedIn is one of my biggest platforms and I often see Medium writers share their Medium article there with the link. They hear crickets.

You have to find ways around it and you have some great tips here.

It's important to adapt to each platform's language.

Expand full comment

I have started doing this now ! Waiting for the results !

Expand full comment
author

You're amazing. Taking action!

Expand full comment
Aug 26Liked by Alberto Cabas Vidani, Kristina God

Yea great insight!

Expand full comment
author

Thanks!

Expand full comment
Aug 21Liked by Alberto Cabas Vidani, Kristina God

I have been using Justin Welsh’s Hub and Spoke repurposing system since January this year and I love it.

I never run out of content ideas and content pipeline is always full.

I focus my ideation and writing efforts on my weekly newsletter.

1 Newsletter -> 7 Social Media Posts

I repurpose my LinkedIn posts to Substack Notes.

I could do more and I’m evaluating expanding my repurposing to:

- X

- Medium

- YouTube

- Repurposing the most professional newsletter content to a blog.

Expand full comment
author

I bought his course too. But I've never applied it literally.

Are you getting results from your spokes?

Expand full comment

Slow and steady growth…

The main result is that I focus on writing one piece of longform content (Newsletter) and the spokes are taken care of..

So it works for me in the sense that I never run out of content ideas…

I’m trying to mix things up a bit to see what works best.

Expand full comment
Aug 21Liked by Alberto Cabas Vidani, Kristina God

This was so helpful - thank you! I’m still fairly new to substack but have a decent sized

Following on twitter/X… where my best engagement usually comes from long form threads.

I love the idea of turning those threads into posts here - I know they’re good ideas and they got great conversation and engagement… now I just have to realize it’s β€œok” to repurpose.

Thank you for this - lots to think on!

Expand full comment
author

Thanks.

Yes, it's absolutely ok.

And to save time, you can put your threads in ChatGPT and play with the prompts until it creates a draft you like.

Expand full comment
Aug 19Liked by Kristina God, Alberto Cabas Vidani

Nice.

Amazing growth

Expand full comment
author

Thanks. And it's going even better now.

Expand full comment
author

Great seeing you here ❀️

Expand full comment
Aug 19Liked by Alberto Cabas Vidani, Kristina God

You published the SAME article on Medium & Substack?

I’m shocked! I didn’t know that you could do that.

I loved your tips on how to repurpose content.

Shorts on IG Reels & TikTok (YouTube?).

Posts on X & LinkedIn.

Thank you!

Expand full comment
author

Yes, Medium doesn't bother.

And readers don't bother, too. They often don't follow you on both platforms.

Expand full comment
Aug 20Liked by Alberto Cabas Vidani, Kristina God

Who knew?!

This is why I’m here …

to LEARN!

Expand full comment
Aug 19Liked by Kristina God, Alberto Cabas Vidani

I've been hesitant to start Substack, but I think I am going to give a go with this strategy

Expand full comment
author

Substack has great organic growth right now.

And it's also designed for collaboration. If you exchange recommendations and do guest posts growth is really fast.

The latest article on my publication shares my guest posting strategy.

Expand full comment
Aug 18Liked by Alberto Cabas Vidani, Kristina God

I love this piece. Definitely some of this I do since I share on Medium and Quora I guess that is some of it. But I definitely will incorporate these other steps once I get more acclimated with everything. Thank you Ms. Kristina and Mr. Alberto for sharing this. Blessings to you both and your families. :) :)

Expand full comment
author

Thank you. And good luck with your repurposing!

Expand full comment
Aug 20Liked by Alberto Cabas Vidani

Thank you friend. Blessings. :) :)

Expand full comment
Aug 18Liked by Alberto Cabas Vidani, Kristina God

Thanks Alberto this is super helpful.

Great to have a strategy laid out.

Expand full comment
author

Thanks. Happy to help!

Expand full comment
Aug 18Liked by Alberto Cabas Vidani, Kristina God

Thanks for the advice

Expand full comment
author

Thank you for reading!

Expand full comment
Aug 18Liked by Alberto Cabas Vidani, Kristina God

This is such an awesome an in-depth article. Really love it.

Expand full comment
author

Thank you

Expand full comment
Aug 17Liked by Kristina God, Alberto Cabas Vidani

Truth bombs! I loved this post and it opened my mind ! I am gonna repurpose my content now!

Expand full comment
author

This sounds awesome!

Expand full comment
author

Very smart. It's a hack that helps you prevent burnout. So I think it's super important to know that it's okay to repurpose your stuff. In fact the best writers online such as Nicolas Cole repurposed their Quora stories on Medium or the other way round. That's how you build your writing business as a 1-person-business otherwise you feel tired and sad.

Expand full comment
Aug 17Liked by Kristina God, Alberto Cabas Vidani

At first I though repurposing would ONLY work when using it on multiple platforms OR when you used a very old article again at some time. But this post was eye-opening, thanks so much for these insights into how we can tweek the "repurposing" in an actual meaningful and valuable way - even on the same platform and even if we don't have a long article archive!

Expand full comment
author

A little lateral thinking reveals tons of opportunities

Expand full comment
Aug 18Liked by Alberto Cabas Vidani, Kristina God

That's a pretty decent summary!

Expand full comment
author

Every Note can be a post, every post can be a Note. That's how the flywheel works. You can test ideas on Notes or in your posts, tweak them a little and then write a longer or simply a short story about it.

How are you doing, Fabienne? Have you moved yet?

Expand full comment

Thanks for these extra-tips. Will try to experiment with them.

Doing fine, thanks - can't imagine we will move in three weeks and leave this city I have been living for 12 years 🀯

Expand full comment
Aug 17Liked by Alberto Cabas Vidani, Kristina God

I am new to Substack and have plans to repurpose content from Medium, in various formats. It is encouraging and helpful to see your list of repurposing options. Thank you!

Expand full comment
author

You're welcome!

Expand full comment
author

Hi Cheryl, super πŸ‘‹ it's smart to start the Medium/Substack flywheel. You can tweak your stories a little it copy paste them. You have to think about the headline. Your headline is also your subject line

Expand full comment