5 days ago, Substack reached 5 million paid subscriptions - I and my writer friends estimate that the platform is now gaining close to 1 million new subscribers every quarter or even more as my creator friend
from shows in this graph:
That's really freaking bonkers, isn’t it?
Especially if you remember the insider information that Substack’s vision is to reach 40M subscriptions.
You might remember the article from 2022 in the New York Times asking “Are We Past Peak Newsletter?” from Benjamin Mullin and Katie Robertson.
Well, Substack shows.
We haven’t reached ‘peak newsletter’ yet.
In our LIVE masterclass with media industry journalist
from Simon Owen’s Media Newsletter we talked about this crazy milestone, that Substack is…✅a no-brainer to write on
✅to ride on this massive growth wave by going paid from day 1
✅stacking up our paid tiers with value
✅make our readers vote with their wallets for us.
💥Substack Is 7 Years Old Now
You can read about the new growth milestone all over the internet and of course inside the Online Writing Club, which ranks #1 on Google with my first statement on it, so Google thinks the OWC is a trustworthy source of information:
So, let’s cut to the chase and see what’s going on with Substack in 2025 to help you better understand the platform and make informed decisions.
I can’t wait to share this with you.
