Pssst! Medium Will Soon Have 1 Million Paying Members and More Insights You Need to Know
With these stats and insights I've compiled for you, you can find and build your audience on Medium in 2024.
Quick question:
Do you think more women or men are using Medium?
A few hours ago, I already asked my community on YouTube, and here’s what they think…
…but would you agree?
In my opinion, it's a good idea to learn everything you can about the platform you’re writing on.
As with any platform, you don’t want to be writing on Medium if your audience isn’t there.
To save you a lot of legwork, I’ve analyzed the platform for you.
So, let’s cut to the chase.
Medium has 100M+ readers
As a baseline, the publishing platform has a significant built-in audience of 100M+ readers who are actively browsing through the app or website to find new stories from undiscovered voices to read.
I listened to a podcast from TechCrunch with Tony Stubblebine, Medium's CEO, where he mentioned that Medium is about to reach one million paying subscribers.
The last official number was 725,000…
and people were wondering if Medium was about to go down (after the pandemic) or was on the rise.
Quick math:
Medium’s Partner Program costs $5 a month or $50 a year for members.
Let’s assume most people take the $5-a-month option and come and go.
5 x 12 = $60
$60x 1,000,000 =that’s $60,000,000
Let’s now take a closer look at Medium’s demographics which I analysed with a tool called Similarweb.
SimilarWeb is the go-to tool for any SEO consultant and marketing professional.
It’s a tool that estimates the total amount of traffic different websites get from desktop users.
Let’s talk about website performance first.
As of December 2023, Medium is one of the 347 most visited websites on the internet.
It ranks 262 in the United States and has 1564M monthly views worldwide with people spending about 02:01 minutes on the website once they visit it.
Medium’s core audience is from America
The United States is the top country sending desktop traffic to Medium.com.
Then comes India, the United Kingdom, Indonesia, and Canada.
Side note: As you can see, the 2nd highest traffic is coming from India but it’s not yet part of the Partner Program which allows you to earn money with your words.
I know writers from India, Brazil, and Thailand are pumped to join.
According to Medium, the additional country support will launch in early 2024.
Medium is dominated by users who are 25 to 34 years old
From an age breakdown, the largest age group of visitors is 25–34-year-olds.
Followed by 18–24-year-olds who are using Medium.
Primarily men are using Medium
Medium.com’s audience is 63% male and 37% female.
The Top 10 most popular topics on Medium
On Medium, writers have published more than 75M articles so far!
Guess what’s the most popular topic on Medium?
I checked Medium’s new Explore page with more than 500 topics for you.
The most popular topic is…🥁drum roll please🥁:
Technology with 836K stories written.
Of course, there’s more.
In today’s video, I share with you the top 10 topics, the top 10 publications, and many more fascinating insights to find and build your audience.
Engagement BONUS: I love to gamify your newsletter experience, so if you leave a comment on YouTube, you could win a special prize!
New VIDEO: The demographics of Medium - Find and build your audience on Medium:
✅ VIDEO CHAPTERS
00:00:00 Medium's Built-in Audience and the Number of Paid Subscribers
00:00:54 How much Money is in the Medium Partner Program and the Impact of the New Friend Tiers in 2024
00:01:45 Most Popular Countries on Medium in 2024
00:03:30 Most Popular Ages on Medium in 2024
00:04:55 Top 10 Topics on Medium in 2024
00:05:34 Most Popular Audience Interests on Medium
00:06:13 Most Popular Marketing Channels on Medium in 2024
00:06:45 Sharing Medium Stories on Social Media
00:10:14 Top 10 Publications on Medium in 2024
Links to freebies are in the comments and the show notes on YouTube.
In today’s video, I mention fellow Medium and Substack writers
and .
Thanks for the shout out! I (apparently) don't write anything Medium really likes, but just got my fourth Boost this month (a personal best) and am looking forward to a very good payout this month. As of yesterday -- before the latest Boost -- my January total was $1,763.01. And I don't write about any of the most popular topics. Today's Boosted piece is about as far from that as you can get: https://medium.com/fourth-wave/more-men-combining-careers-with-fatherhood-e3acdc8ef9a2
I'm on Medium it's growing.